Ummm, excuse me, but blind testing is actually the 'new rock'n'roll'.

The following quote from speaker manufacturer John Dunlavy shows how he managed to convince some audiophiles that they could hear (and describe) totally *non-existent* sound changes. No speaker cable was changed, he just 'pretended'. But they still heard big differences. That's kinda, like, quite interesting.

QUOTE: "Indeed, during these comparisons (without changing cables), some listeners were able to describe in great detail the big differences they thought they heard in bass, high-end detail, etc. (Of course, the participants were never told the NAUGHTY TRUTH, lest they become an enemy for life!) "

Whole article link http://www.verber.com/mark/cables.html