I'm starting this thread with the intention of discussing ways in which comparative listening tests can be skewed / biased / affected by tricks / mistakes / errors / conditions that prevent the components from being compared on a level playing field. Forewarned is forearmed. You may come across these tricks or innocent mistakes in: a hi-fi shop demo, at a friendly bake-off or even in the comfort of your own home when comparing something you've borrowed or bought. Here's all the tricks or mistakes that I can think of. There may well be others or variations on the ones I've listed. Some of these could only be used in a sighted test. Some could be used in either a sighted or blind test. [B]1 Pump Up The Volume.[/B] Probably the simplest and most common way to skew a listening test. Play one component at a higher volume level than the other. [B]2 Nobble a Component.[/B] For example in a turntable bake-off, have a much more worn cartridge in one turntable. Or set one up with sub-optimum geometry / tracking weight. [B]3 The Synergy Game.[/B] For example in an amplifier bake-off comparing a 1kw ss amp against a 2 watt SET use 85db efficient speakers that dip to 1 ohm impedance played at loud volumes in a large room or use 105db speakers with a gentle impedance curve at medium volumes in a small room. Another example would be to stack-up the tonal balance: bright source, bright amp to compare bright, neutral and warm speakers. [B]4 Artificial Environment.[/B] For example comparing a suspended turntable against a non-suspended one with both on tables 6 inches away from the speakers – when in your home you have the flexibility to put your turntable on a wall-shelf on the opposite side of the room to your speakers. Or listening to speakers that are designed to be used in free space positioned against a wall or vice versa. [B]5 Hype, Brainwashing and Pre-conceptions.[/B] If you've read repeatedly in hi-fi magazines or Internet forums that a particular component has a particular type of sound you might have certain pre-conceptions that might bias your listening. Also some technologies have certain reputations so it's possible to go into a listening test expecting to hear a certain trait because of the technology used – eg horns are honky, electrostatics have poor bass, cones and domes are undynamic. [B]6 The Beauty and the Beast.[/B] Some people are biased towards hi-fi in prettier boxes. It's also possible to expect a component to sound a certain way because of the way it looks. 7[B] Price = Performance.[/B] If it's expensive, it must sound good. Surely? And if it's cheap it can't be much cop, can it? [B]8 Musical Hats.[/B] Only play the genre of music that most suits one set of components. [B]9 Let's Dance.[/B] When someone else in the room: taps their foot, hums, whistles, sings, fidgets, or dances to one component and not the other. [B]10 Lecture Time.[/B] When someone else confidently expresses an opinion before during or after a component has been played. Or tells you to focus on one particular aspect of the musical performance at which their preferred component excels.