fair enough points AT but lets look at the demographics of this site for a bit. There appears to be a hardcore group of people who enjoy using this forum and who have spent a largish chunk of their income on HiFi, suggesting to them (and anybody else, (lets not built a clique here)) that for a small cost the ZG community can remain independent of ads and retain its origins might well be appealing to them. Or it might not, but are ads gonna generate enough cash? And can someone please tell me what these costs might be?