it may also be a sly swipe at david price who just had a specially tweaked version of some marantz cd player delivered to him by ken ishiwata - the model even caries his initials and is splashed over the front cover of hi-fi world - cost to us mere mortals, the origional player + 1k ukp.
that said hi-fi plush's olofactory wonders aside hi-fi world does seem to be the most open minded of all the mags out there with decent diy and computer audio sections and by far the best ads section. shame about their vinyl affliction though 
cheers
julian