Hi Jason,
Just wondering where magazine readers fit into this picture? Presumably they are enthusiasts. Makes one wonder why manufacturers bother advertising in mags.
Surely some mag readerships (HiFi+ and HFW for starters, though possibly enthusiasts for different things) do consist of enthusiasts (or maybe gadget porn addicts). Manufacturers advertise in these mags, so presumably they take enthusiasts a little bit seriously, if not their views.