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Hi Jason,


Just wondering where magazine readers fit into this picture?  Presumably they are enthusiasts.  Makes one wonder why manufacturers bother advertising in mags. 


Surely some mag readerships (HiFi+ and HFW for starters, though possibly enthusiasts for different things) do consist of enthusiasts (or maybe gadget porn addicts).  Manufacturers advertise in these mags, so presumably they take enthusiasts a little bit seriously, if not their views.


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