I'm probably painting things too black and white. One thing to note though is the shift of Naims advertising budget away from the HiFi mags toward the lifestyle/gadget mags (they still get good reviews you will notice ;-> ).
The other thing to remember is that most of the brands make their money on the cheap stuff and his allows them the premuim ranges, I guess these need What HiFi advertising at least. But I'll bet they sell even more off of a T3 mention.
I'm buggering off now, have fun.
Jason
Cheers
Jason