When all else fails, say it's a phenomenon without explanation. Better still call it an anomaly. Refer to some seriously hairy equations to add credibility (it's not necessary to actually understand the equations of course but neither will anyone else). Standard practice for the snake oiler.

Ben, with respect because I appreciate what you are trying to do, this has marketing BS writ large in big flashing neon letters. RA has gone from cable directionality as being a ââ'¬Å"statement of factââ'¬Â to unexplained phenomena in the space of a few weeks. That is the only thing that's remarkable here.

It's quite simple. If a wire passing an AC signal showed any sort of significant measurable directional difference (in distortion for instance as claimed) this would have been noted a long time ago. You'd easily find reference to this elsewhere outside of hi-fi. Contrary to popular beliefs hi-fi does not exist in some magic bubble where seemingly there is rather a lot of phenomena going on.