Hi

The history is that the company was doing well up to 1997, though critical mass made it far more vulnerable to the swings of the market than the likes of Linn and Naim. We never made a £1m turnover which seems to be the point you break through this. We ended up at that point with over 80% of our turnover going to the far east. Then overnight we had the far eastern currency crisis, starting in Korea and spreading throughout the far east in 24 hours. Over night I had 80% of my order book wiped out by email and fax.

I had developed a fascination for eastern culture and internal arts from going out there so much on business, and realised that this and subjectivist Hi-Fi were far from disconnected. BUT as I have just realised here very few people are ready even now to hear this. The way the body mind and spirit react to the stimulation of music is fundimental in this as we are working with subjective energetic responses. That is the basis behind the subjectivist Hi-Fi movement of the 70's and 80's. Realising this and applying it to audio design just seemed like a natural progression for me in the 70's and is the basis behind the subjective imperitive. There were other great(er) pioneers in this likened by Ivor and Julien and others too numerous to mention, in many ways I believe this was stimulated by the 60's hippy thing  Anyway my personal interest just broadened as to how you work with this in the human energetic structure (entity) as opposed to how you just stimulate it with music reproduction. So when I had to downside the company in order to cope with my order book being wiped out, I naturally progressed more to what I believed were the fundementals of this and not just the side show of audio emotional stimulation. I was already teaching internal arts but I expanded my school to the point that it was helping pay the running costs at NVA. I seriously thought about making it an internet based company even then, but the systems and infrastucture were not really in. So in the end I just closed it. I now find the market is more amenable to this way, and also it seems the market is coming back to real hi-fi away from the audio visual and computer based aberations that have pre-occupied it for 5 years.

I hope I am still breaking new ground, but you must realise a lot of it will still seem quite loopy, as the subjectivist movement seemed in the 1970's, and yet that has now largely become the accepted hierachy. Also so much of the subjectivist imperitive can be applied in so many other directions in life that are part of our energetic stimulation. They are mostly to do with the senses, so think of the development of food an wine appreciation, subjectivism has moved there, and there are many other areas it can and has moved into.

For me I am exploring the fundimental nature of this process within the human body and psychi, and it is a fascinating process. Now I am finding the Hi-Fi market has changed again and my original work is coming back into validity, and there is now a vehicle in the internet to progress with it again. In audio terms how much more I will progress it is a moot point, and my last post that I had to take down due to idiot comments has convinced me I shouldn't dwell on it too much publically. I do not wish to become the target of the vexed Dinosaurs as we saw in the audio industry in the 70's and 80's. I am now into a peacefull life and pursuing my own peculiarities

Richard