Inside the 'blue box' is a specially designed shape of high-damping aluminum alloy inserted within the LIVE conductor of the cable (as per statement on the Eichmann web site), and from talking with Rob Woodland in the past I remember him saying that the design is based on the principle of 'fractal mathematics'.
I am not going to attempt to explain fractals mosfet, my principle at the time was to listen to the explanation provided by the manufacturer, get the sample product, then get it out for test.
While I will admit that I too was skeptical I tested the cable and passed it around to several trade contacts and we all had clearly defined conclusions on the benefits that this power cable provided.
Now, putting this in perspective; I had the cable tested because we were looking to distribute Eichmann products here in the UK and rather than view all their products under the same light as the popular 'bullet plugs', wanted to critically look at each item available. My own Eichmann cable was a free-sample (

), so I have not bought into any media hype here. All I know is that I have been impressed with the results when I have used it and from other users tests it compares to other similar products in the UK market priced at the same point and up to around £500.
I did not like the rubber mains plug installed on the cable so I contacted the Chinese factory that manufacturers the Clipsal plug (as used by Kimber Cable and Consonance to name but two), and obtained one of their plugs to install. The O/D of the Eichmann cable presented some challenges in installing the Clipsal plug and I had to revert back to the factory who stated to me at the time they would provide an additional cable entry collet/clamp assembly for a larger O/D.
Not sure if this ever happened, I know Rob at Eichmann said he would continue with the rubber plug for the UK market after I had to close down my business due to my health problems.