As I said to Notflat in a PM, I find ATCs to surprisingly sensitive to positioning, both relative to the walls and to the listener.
They can sound very bright and unpleasant if the listener's ears are at tweeter level or higher. You have to line them up properly (according to ATC they're designed to be listened to with ears at the same level as the midpoint between the centre of the tweeter and the centre of the midrange, but I find experimenting around that general area is a good way of tweaking the sound to your tastes). Ideally the tweeters should be physically higher up thant he listener's ears but I got pretty good results by angling the speakers back a few degrees (I'm now experimenting with raising them up instead and so far I think I prefer this).
They also vary quite a lot based on how toed-in they are. Their response is a lot smoother and more natural with minimal toe-in than when they're toed in heavily, or worse, pointed directly at the user, though the latter configuration gives a bit more bite which may please fans of hard-hitting rawk. The soundstage also doesn't "gel" properly until you find just the right toe-in, which can be a bit of a pain considering how hefty ATC actives tend to be... (with my 25kg Target stands, my 20s total more than 50kg each, and they're genuine lightweights compared to the bigger ATC beasts!)
It took me ages to work this out for myself, using a combination of repeated trial-and-error, conversations with ATC engineers, and the occasional magazine reviews. IMO ATC should make more of a point of explaining their intended speaker positioning in the manual (IIRC it's pretty vague...) But once you've sorted the positioning they really do sing.
Notflat, upon reflection I'm not so convinced the ATC actives and passives are all that different in "presentation". As I only had the SCM-12s for a few days in my home I didn't really have the chance to find the ideal positioning for them. I suspect that the differences I heard were largely down to the amplifier I was using with the passives vs. the active's ATC power amps, and the positioning. I would be curious to hear a pair of well run-in SCM-12s in a system whose owner has taken the time to position them properly.
Actually, now that I think about it, my experiences of the 12s mirrors Data's experience of the Active 50s to some extent, at least regarding the grilles. Having owned the Active 10s for two years prior I was a bit new to the whole removable grilles thang, so just assumed they would sound better with the grilles off. In that configuration they sounded a bit "sharp" and bright, but generally better than with the grilles on which made them sound soft and dull to my ears. Speaking with ATC on the matter (whilst still in possession of the 12s) they confirmed what I'd read, that they were designed with the grilles in place. So who knows? I find the presentation of the ATC actives (particularly the 20s, which I found smoother and more natural than the 10s), once positioned properly, to be somewhere between the begrilled and grille-less configurations of the passive 12 - not too dull but not too bright (a.k.a. just right.

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Dunc
P.S. - I also find that the ATCs like to be well away from walls. It's not a bass thing either. When they're too close to the rear walls (say, 50cm or less) the midrange gets very muddy and unnatural, and the soundstage becomes very two-dimensional (particularly at high volumes). Side walls contribute their own problems (can't remember what specifically, as I currently don't have that problem, but I remember having to take fairly drastic measures in my previous flat with the Active 10s, as the room was very narrow and sidewall reflections proved problematic).