It seems that some posts in this debate are becoming emotionally overwrought and departing from common sense. I'd like to address the original subject calmly. I don't regard myself as a naysayer; nor do I rush out to buy things on the basis of favourable reviews. I like to form my own judgements where possible. Failing that, I look for reviewers who demonstrate a high level of objectivity, for example,
http://www.tnt-audio.com/int.html
So here's my two pennyworth:
1. Blind trials are intended to prevent conscious and unconscious bias in research. Double-blind trials are a more stringent way of conducting an experiment with the aim of eliminating subjective bias on the part of both experimental subjects and the experimenters, and of achieving a higher standard of scientific rigour.
2. I don't see how anyone can argue with that as a definition, or dismiss double blind trials as an impartial method of comparing things, whether it be butter substitutes, washing powders, medicines/placebos, or audio equipment.
3. If, in audio tests, the subject can't tell the difference or prefers the cheaper equipment, and decides to buy the cheaper equipment, that's fine. The manufacturers of cheaper audio equipment may be smart enough to tailor the sound of their wares to meet the preferences of their target market. That's probably how they succeed in business.
4. If, in audio tests, the subject can't tell the difference, or prefers the sound of the cheaper equipment, and still elects to buy more expensive equipment, that's his or her choice. However, there's no sense in justifying that decision by trying to rubbish a proven empirical test method.
5. In the audio test, some people could hear a difference. Some could identify (and preferred) the more expensive equipment. Some could not. Some people have more acute hearing. End of story.