Hi Guys
Very interesting thread ,some of those who have posted on this do at least know what they are talking about some don't.
mr c Sorry and i do take your point about a dealer earning their pay but whoever told you that dealers make up to 60%+ on some kit hasn't a clue what hes talking about . The average margin before any deductions (overheads,vat ,etc)is about on average 35%. Now on some brands it might go as high as 45% or 50%(and that is assuming ,you take a settlement,i.e pay within a week/pro-forma(pay before getting goods),or have nearly all of a certain brand in stock and on demo). Now in this day and age customers ,tend to demand the right to at least a 10% discount ,despite all the effort a dealer may have put in. Home Demos(going to the customer house),use of his or her demo facilities,ordering in stock for customer etc . If its in stock and no work is needed then fare enough a 10% discount may be okay but if a lot of help(work) is offered ,why should any discount be forth coming ;assuming the dealer has worked hard(some don't i know). And after all his/her hard work the knowledge and experience gained at the dealers expense is then used to buy from an on-line source at near trade cost or buy second hand etc,is that fare or right .Shame on you if you have ever done that and put your greed above the earnings of an excellent dealer who has bent over backwards to help you in your quest and who you have then shafted .
Bad dealers will go out of business ,but many good to excellent dealers are being screwed by the way many think they should do business with them.
If a dealer has invested a small fortune in demo stock(it isn't free by the way)and trained his staff well(also not free)or has a highly motivated staff(most audio shops don't pay staff commission)i.e for the love of it ! Why should a no staff/no demo facilities etc be able to sell at near cost and undermine the work that is being used against them,i.e use their demo facilities and buy cheap.
The Audio industry is in a mess and there is a lot wrong with some business models but if a man/or woman (dealer)deserves their wage then no one should try and steal it from them and that is the fact that many so called audio enthusiasts do and regularly.
I don't know what most of the posters here do for a living,have you ever had a bad day and not been as helpful in your work as you should .If you say Yes you never have a bad day then i suspect you are being less than truth full with your self. Dealers are human and have bad days . Frankly i know that many despair at the crap that gets talked to them by the brain washed masses,who phone or come into their stores,those who think they know a lot but who know nothing or it is flawed. Imagine that you are the Dealer (good to excellent) and you try to steer these people in the right way,the path thats right for them(not just to make more money) and you have all of this thrown in your face.Your accused of being a liar, a thief etc by the ill informed know all who believes every thing they read or hear , or even the reviews of certain five star magazines and they have no experience. Is it any wonder some dealers crack-up and are less than polite.
I have stood in hi-fi shops and have heard this type of crap and i have despaired for both the dealer and the person who has spoken it . Doing any kind of business in this modern world is very hard and i feel that those who work hard and who are honest should be treated with respect and not viewed as some sort of hi-fi lending library just so the borrower can buy else where .
A lot of people also don't want to listen to carefully thought out advice ,they want to go with that five star review against the advice of the dealer and even what they have heard themselves,because they don't trust their own ears . If a dealer says not to do something and they are not making any money out of this advice,should you not consider it ? why would they say not to do a thing if they but the owner of the system will benefit.
I have seen this happen too .
Human relationships are difficult and no more or less in the world of retail . A lot of mutual respect is needed ,care and consideration. A dealer should be fare and honest but so should the potential buyer and i have to say this is becoming a rare thing
in some cases on both sides. It costs a lot to run any business and these pressures do sometimes led to mistakes .
As a final point and question ,how many of you tell a dealer when he has got it wrong and when its right ? How many of you try to understand the complexity of trying to offer a good service ? How many of you are honest with him/her? How many of you think its okay to screw over a dealer ,essentially stealing his time effort to save a few pounds ?
Regards D Louth.