There is no need for words like "Musicality" There is both objective and subjective evidence to suggest ATC have made a compromise that some will be sensitive to and find objectionable. It was always rumoured (nothing more I might add) that ATC never listened to their speakers. That they designed and did QC purely based on measurements. Maybe they might be advised to listen more?
I suspect if I bought a pair of SCM 50's, ripped out the electronics, and used my own amplification and crossover topology I wouuld be very happy with the results.
I apologise, but I was going along with you until you posted these last two paragraphs.
ATC didn't have an on-site guest listening facility at their factory until the mid-late nineties although their then sales manager, the rather outspoken Ashley James, lived nearby and had a dedicated listening room given over to ATC's clients.
OF COURSE THEY LISTEN!!! Mostly in their clients' studios - the actual environments the speakers are used in. How many domestic speaker manufacturers get the chance to do this? Rather, they may do musical evenings if they're Naim and demonstrate their products in dealers showrooms but it's not the same!
I also take issue with your disguised condemnation of ATC's active amp packs - and therefore your disrespect of Tim Isaak, ATC's electronics designer and director of the company. If you actually bothered to talk to him, I'm sure he'd enlighten you as to what he does with his (mainly heavily Class A biased) amps and, more importantly WHY!!!
Thank God ATC don't pander to the likes of us. Their speakers would be a dogs dinner and change spec every other month as they pandered to the latest capacitor, fancy cable, measurement technique and the latest fantastic "this years" tweeter that calls for constant crossover changes..... - you know what I mean -...
ATC DO improve their products, but it's a gradual thing over tens of years rather than tens of weeks or months and as a result, you know what you're buying (or not, as the case may be).
I said before that commercial considerations often mean that a good, consistant tweeter that can be easily serviced if it fails is far more important to ATC than a finely produced expensive one that may expensively fail if the soft clipping doesn't act quickly enough. This far more important to them than a slight resonance in the mid dome that's well down in level and IN PHASE with the tweeter. The distortion measurements back this up I think.